Thursday, June 18, 2026

Who We Are

Meet Our Editorial Team

Every article on this site goes through real people — writers with backgrounds in the fields they cover, and an editor whose job is to make sure nothing goes out until it's right.

Claire Weston
Editor-in-Chief

Claire Weston

Editorial Director · Former Business Journalist · 14 years in digital and print media

Claire oversees editorial standards, content strategy, and publishing decisions across all categories. She spent eight years as a business journalist before moving into editorial management at a mid-sized digital outlet covering entrepreneurship and innovation. She reviews all major pieces before publication and is the final sign-off on content accuracy.

Areas of Coverage

Business Strategy Leadership Innovation Editorial Standards

Editorial Responsibilities

Content Approval Quality Control Final Publishing Sign-off
Writing Style Sharp and structured — cuts to the point without losing context.
Daniel Mercer
Staff Writer — Technology & Tools

Daniel Mercer

Former Product Analyst · SaaS & Automation Writer · Covers tools from the inside out

Daniel covers software, productivity tools, and emerging technology for the publication. He spent four years as a product analyst at a SaaS company before transitioning into full-time writing. His articles focus on how tools work in practice rather than how they are marketed.

Areas of Coverage

SaaS & Software AI Tools Automation Tech for Business

Editorial Responsibilities

Tool Reviews Tech Comparisons Software Guides
Writing Style Methodical and practical — tests claims before making them.
Sophie Callahan
Staff Writer — Biographies & Leadership

Sophie Callahan

Former Magazine Researcher · Interview-driven writer · Founder & Executive Profiles

Sophie writes founder profiles and leadership narratives for the publication. She previously worked as a researcher at a business magazine where she spent three years building interview-based features. Her profiles focus on decisions and context rather than personal mythology.

Areas of Coverage

Founder Stories Executive Profiles Leadership Decisions Career Trajectories

Editorial Responsibilities

Long-form Profiles Primary Interviews Leadership Features
Writing Style Narrative and grounded — builds people through verifiable detail.
Tom Ellison
Staff Writer — Business & Lifestyle

Tom Ellison

Former Small Business Owner · Covers work culture, habits & business models

Tom covers the overlap between business habits, work culture, and everyday financial decisions. Before writing full-time he ran a small consulting practice for five years, advising early-stage businesses on operations. That experience shapes how he approaches topics — from the inside out, not the outside in.

Areas of Coverage

Business Models Work Culture Financial Habits Entrepreneurship Lifestyle

Editorial Responsibilities

Business Features Lifestyle Articles Opinion Pieces
Writing Style Conversational and direct — avoids advice that has never been tested in practice.